About 2 years ago, a company named Pinterest found its way into the hands of many trendsetters and socialites. Back then Pinterest was an invite only social media site and you could create your own virtual pin boards only if you were lucky enough to be in social graces with a "pinned".
Now Pinterest has become a staple in social media for personal and business use alike. Pinterest even offers businesses their own web analysis of their Pinterest boards and pins to maximize utility for their brand.
Now Pinterest has become a staple in social media for personal and business use alike. Pinterest even offers businesses their own web analysis of their Pinterest boards and pins to maximize utility for their brand.
Even Google Chrome has created a "pin" icon that is built into your browser making any photo a perfect pin. So how can small businesses harness the power of this one of a kind website? It couldn't be easier!
Pinterest has become a platform for users to create their own content, share the content they like, and express themselves in a unique and popular way.
6 tips to perfecting your pinterest
1. Create new pins! Whether its the products on your website or the services you sell, you can pin it! You can create videos about your brand and create content that can be easily accessed, shared, and viewed by a large audience using the Pinterest community.
2. Think about what your client wants! Use Pinterest Analytics to know what pins are receiving the most repins and what your audience enjoys repining the most. Most businesses have set their ideal target market. Pinterest allows businesses to get into the target market's psyche to discover what they are most interested in when it comes to your brand! If viewers repin how to videos more than pictures of new products, you can cater your pin material to their liking.
3. Always draw traffic back to your website. Brands like Sephora rate Pinterest as one of their top 5 traffic drivers! If you are having trouble getting internet users to visit your website you don't have to buy advertisements, you can utilize Pinterest! Pinterest is a free way of advertising your brand to the world.
4. Get involved in DIY! Find a way to follow the trend of "do it yourself"! By giving users expert advice on doing it themselves, you become the go to for your category and become more personal to your customers than just another company.
5. Verify your Pinterest & Link it to your website. Corporations already have reputations and credibility, but small business often start from scratch. Use pinterest as a way to show your brand is a credible source & a competitor in your market.
2. Think about what your client wants! Use Pinterest Analytics to know what pins are receiving the most repins and what your audience enjoys repining the most. Most businesses have set their ideal target market. Pinterest allows businesses to get into the target market's psyche to discover what they are most interested in when it comes to your brand! If viewers repin how to videos more than pictures of new products, you can cater your pin material to their liking.
3. Always draw traffic back to your website. Brands like Sephora rate Pinterest as one of their top 5 traffic drivers! If you are having trouble getting internet users to visit your website you don't have to buy advertisements, you can utilize Pinterest! Pinterest is a free way of advertising your brand to the world.
4. Get involved in DIY! Find a way to follow the trend of "do it yourself"! By giving users expert advice on doing it themselves, you become the go to for your category and become more personal to your customers than just another company.
5. Verify your Pinterest & Link it to your website. Corporations already have reputations and credibility, but small business often start from scratch. Use pinterest as a way to show your brand is a credible source & a competitor in your market.