Hootsuite has become quite popular for managing the numerous social media platforms that have become detrimental for companies to have. Hootsuite offers users a way to schedule posts in advance so they do not have to get on Facebook, Twitter, Foursquare, Linkedin, Instagram, and other sites every single day. Instead, they can manage all of their postings from a centralized platform, saving time and also creating a consistent presence online.
There is one small caveat I have found with this website, Hootsuite leaves its signature below every post that is scheduled though it's platform.
There is one small caveat I have found with this website, Hootsuite leaves its signature below every post that is scheduled though it's platform.
This may not seem problematic to the normal person, but to me I find it a little impersonal. The whole idea of social media is to post necessary and time relevant information for your followers, creating a community for sharing, liking, and viewing. But is this still possible with posts that are scheduled and calculated by an automated system?
Even with this tiny caveat, I still am a huge fan of Hootsuite for small businesses. I find it so important for brands to have a consistent presence on all platforms because it makes the company trustworthy and relevant to its followers. The best part about Hootsuite…. IT IS FREE! Hooray! Here are five ways to optimize Hootsuite for your small business.
Even with this tiny caveat, I still am a huge fan of Hootsuite for small businesses. I find it so important for brands to have a consistent presence on all platforms because it makes the company trustworthy and relevant to its followers. The best part about Hootsuite…. IT IS FREE! Hooray! Here are five ways to optimize Hootsuite for your small business.
5 tips to make HootSuite even Sweeter
1. Schedule your posts on a regular basis: Since it is so easy to forget about posting on Facebook, tweeting on twitter and so on, schedule in a certain amount of time for yourself to use Hootsuite for either a week of posts or even a month of posts. By getting into the habit of doing it on the same day of the week or the first of the month you can make your social media presence consistent and regular.
2. Download the Hootsuite App on your smartphone: Hootsuite is mobile friendly, so the next time you are on the go you can use your iPhone to schedule your next post on any platform
3. Track your mentions: Set up a tab on your Hootsuite that will track all of your mentions on Twitter in one simple place. From their you can respond to any mentions or retweet any mentions that you favor!
4. Spend more time on creating original content: Hootsuite allows you to save time posting but I recommend spending more time creating original content to make your social media platforms appealing to new audiences in efforts to gain more followers. Social media users want new information, not just yesterdays cat pictures and last months most viewed youtube video.
5. Link your blog to your Hootsuite: The link on how to find your blog's RSS feed is below. On your Hootsuite dashboard, click on Settings, then RSS / Atom Feeds, and click add New Feed. This way every time you write a new blog post a tweet will be created and sent out through your Hootsuite account!
2. Download the Hootsuite App on your smartphone: Hootsuite is mobile friendly, so the next time you are on the go you can use your iPhone to schedule your next post on any platform
3. Track your mentions: Set up a tab on your Hootsuite that will track all of your mentions on Twitter in one simple place. From their you can respond to any mentions or retweet any mentions that you favor!
4. Spend more time on creating original content: Hootsuite allows you to save time posting but I recommend spending more time creating original content to make your social media platforms appealing to new audiences in efforts to gain more followers. Social media users want new information, not just yesterdays cat pictures and last months most viewed youtube video.
5. Link your blog to your Hootsuite: The link on how to find your blog's RSS feed is below. On your Hootsuite dashboard, click on Settings, then RSS / Atom Feeds, and click add New Feed. This way every time you write a new blog post a tweet will be created and sent out through your Hootsuite account!