While searching the internet for the perfect bridal bouquet, an article caught my eye. I saw a TED talk video and became eager to press play. The story unfolded about a street performer turned musician. The focus of the video was her bands' decision to give their music away and in return ask for their followers to give back financially, resulting in a major profit.
Now leave it to TED to bring this trend to light: GIVING, ASKING, and RECEIVING. People love to give! It makes you feel good about yourself and is on your own terms.
My generation, Gen Y, loves to give, loves cause marketing, and doesn't like to be told what to do. So what better way to sell music than to give the songs away and in return ask for help from your fans (lets face it, they download it illegally anyway).
Can you imagine if more industries did this?!
What would it be like if you went to the grocery store and gave to the grocer what you saw fit for a bag of groceries? Now of course all of the economists are shaking their heads and throwing up their fists at the idea but it is still fun to imagine a world like this.
I foresee this trend becoming influential, especially with the popularity of crowd funding made possible with websites like Kickstarter and Indiegogo.
Check out the video, what do you think? Would you be more willing to give money rather than being obliged to pay?
Now leave it to TED to bring this trend to light: GIVING, ASKING, and RECEIVING. People love to give! It makes you feel good about yourself and is on your own terms.
My generation, Gen Y, loves to give, loves cause marketing, and doesn't like to be told what to do. So what better way to sell music than to give the songs away and in return ask for help from your fans (lets face it, they download it illegally anyway).
Can you imagine if more industries did this?!
What would it be like if you went to the grocery store and gave to the grocer what you saw fit for a bag of groceries? Now of course all of the economists are shaking their heads and throwing up their fists at the idea but it is still fun to imagine a world like this.
I foresee this trend becoming influential, especially with the popularity of crowd funding made possible with websites like Kickstarter and Indiegogo.
Check out the video, what do you think? Would you be more willing to give money rather than being obliged to pay?